The economics book / Dk Publishing, Inc.
Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Economics in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Economics Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in.

The management of innovation : managing and creating technology capital / Galasso, Alberto
"Despite the importance of innovation for the growth of firms, industries, and the national economy, the strategic tools available to effectively manage and create new technologies are often neglected by entrepreneurs and corporate managers. The Management of Innovation examines how firms can leverage and create technology capital. Over the past two decades, economists and management scholars have developed several new insights into how large companies and start-ups can be more innovative. Many of these research findings have not yet reached management practice. Alberto Galasso aims to address this issue by providing an accessible overview of the innovation literature and a discussion of the latest research findings. The analysis considers the two key stages of the innovation process: technology management and technology creation. Each stage involves complex managerial decisions related to resource allocation and the assessment of relevant costs and benefits. This book examines the most frequent trade-offs that shape the innovation process across these two stages. It also provides an introduction to intellectual property and patent analytics. In doing so, The Management of Innovation provides MBA students and practitioners the necessary tools and insights to help avoid poor decisions by start-up entrepreneurs and corporate managers alike."--

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, video, and newsjacking to reach buyers directly / Scott, David Meerman
New rules of marketing and PR
"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since the first edition of the book was published back in 2007. Marketers and PR professionals who don't embrace these new technologies will quickly fall behind, putting them at a substantial competitive disadvantage compared to those who use these technologies skillfully. Therefore, the 9th edition is the most important update to the book yet. David Meerman Scott serves as an advisor to five AI companies and has used AI himself for years. In this new edition, he breaks through the hype to provide practical information and stories of success so readers can not only understand AI but also deploy AI tools in any size business. At the same time, while machines can certainly aid marketing in unprecedented ways, the 9th edition also shows why we need writers and designers and filmmakers and other creative people now more than ever. We learn insights about life from creatives in a way that AI never can--because AI can only build on what has come before. It's important to remember that we need human-centric communications to show how organizations are making people's lives better. In a world of AI, good communications, practiced by good humans, matters deeply"--

The new Tao of Warren Buffett : wisdom from Warren Buffett to guide you to wealth and make the best decisions about life and money / Buffett, Mary
"Warren Buffett's investment achievements are unparalleled. He owes his success to hard work, integrity, and the most elusive commodity of all, common sense. In The New Tao of Warren Buffett, Mary Buffett -- coauthor of the bestselling Buffettology series -- joins David Clark to bring readers more of Warren Buffett's smartest, funniest, and most memorable sayings that reveal the life philosophy and the investment strategies that have made Warren Buffett, and the shareholders of Berkshire Hathaway, so enormously wealthy. Culled from a variety of fresh sources, including personal conversations, corporate reports, profiles, and interviews, the new quotations here reflect Warren's practical strategies and provide useful tips for every investor, large or small. Including short explanations for each quote and examples from Buffett's own business transactions, these ruminations on everything from AI to inflation illustrate his words at work. Inspiring, thought-provoking, and invaluable, this irresistibly browsable book offers priceless investment savvy that anyone can take to the bank -- and is destined to become a new classic"--

The price is wrong : why capitalism won't save the planet / Christophers, Brett
"What if our understanding of capitalism and climate is back to front? What if the problem is not that transitioning to renewables is too expensive, but that saving the planet is not sufficiently profitable? This is Brett Christophers' claim. The global economy is moving too slowly toward sustainability because the return on green investment is too low"--

The principles of banking / Choudhry, Moorad
"Hinging on basic principles, this banking handbook omits a lot of product detail and complex mathematics on the more technical aspects of finance and focuses on key issues in bank strategy, liquidity management, management reporting, the yield curve and asset liability management"--

The puzzle of sustainable investment : what smart investors should know / Pomorski, Lukasz
"Due to climate risk and the net zero carbon emission targets to be met by 2050, sustainable investing will only grow in importance globally"--

The uncomfortable truth about money : how to live with uncertainty and think for yourself / Podolsky, Paul
We are all stuck in a money cage. Money isn't the most important thing, but it is a thing and you can't get away from it. Birth costs money and death costs money. So even if you hate talking about money, you need to know the basics, the same way you need to know how to cook yourself a simple meal. The problem with most money books is that they are not written by practitioners and avoid hard truths. What a weathered investor knows is that stocks are not always good for the long run. They know that being stingy helps accrue wealth. They know the big thing when you buy property has nothing to do with the property. They know the big thing is less what happens to the markets in a day than if the entire system holds together. And they know what to look for if it's time to pull out. That's what this book will teach you, a lifetime of money learnings distilled to a thin volume, like a basic cooking recipe you can follow.

The work smarter guide to presentation : the insider's guide to making you presentations perfect / Clarke, Louisa
Business presentations -- Handbooks, manuals, etc.
Handbooks and manuals

Trailblazers, heroes, and crooks : stories to make you a smarter investor / Foerster, Stephen Robert
"Emotions and biases have famously impacted the markets, but we don't have to let them get in the way of sound investment decision-making. Whether you're a novice investor or a professional, you can learn the lessons that history teaches us to develop a sound investment philosophy"--