AI for small business : from marketing and sales to HR and operations, how to employ the power of artificial intelligence for small business success / Pallen, Phil
Artificial intelligence for small business
"ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered. Opening with simple explanations of AI basics and clarification of myths, you are empowered to assess your goals to create a comprehensive AI strategy for your business-including information on selecting tools, a timeline for implementation, and ideas for scaling systems. This essential guide then walks you through practical AI applications for each department, informing you how to use AI to automate tasks, make better decisions, and grow your business in all areas including: Sales; Marketing; Social media and content creation; Customer service; Finance and accounting; Operations and logistics; Human resources and talent management; Data analysis and decision-making; Security and legal compliance; R&D and innovation. Author Phil Pallen is a brand strategist who uses his AI expertise to help hundreds of businesses scale and grow profits. In AI for Small Business, case studies from Pallen's successful clients illustrate how real small business owners are applying AI technology in various ways. Plus, ready-to-try prompt sidebars and specific product recommendations allow you to start employing the power of AI in real time"--

Building a storybrand 2.0 : clarify your message so customers will listen / Miller, Donald
Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

Catch a fire : the blaze and bust of the Canadian cannabis industry / Kaplan, Ben
"The untold story of the $131 billion Canadian cannabis blow out. Canopy Growth founder Bruce Linton didn't invent marijuana, but he figured out how to turn a Canadian start-up selling the stuff into a $22-billion international buzz. Catch a Fire goes behind the scenes of Justin Trudeau's legalization gambit and the stoned pioneering lawyers who helped make weed gummies more valuable than U.S. Steel. From the dope dealers of the 1960s to the never-before-told bribery accusations during Covid-19, cannabis historian Ben Kaplan speaks with the dealers, stealers, and renegade freaks who made and then lost money with the combined chutzpah of Jeff Bezos, Elon Musk, and Sam Bankman-Fried. This is the definitive history of a massive societal change - and a great boom and bust."--

Dotcom secrets : the underground playbook for growing your company online with sales funnels / Brunson, Russell
"Dotcom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website -- yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions -- yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online"--

Earn it : unconventional strategies for brave marketers / Pratt, Steve
Unconventional strategies for brave marketers
In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques -- paying for ad space and trying to pop up on the "right" platforms-aren't cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you're asking for. In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business. Drawing on his own expertise as well as insights from other leading experts in creativity, marketing, and media, Steve outlines the reasons you need to abandon the status-quo and get creative. He warns that there is no shortcut and no hack, but if you're ready to do the work and find the sweet spot between your Commitment and Creative Bravery then your audience is waiting. The strategies in this book may surprise you. The thinking and the techniques are unconventional. But if you embrace them, you will change the way you market your brand and your business, creating value for your consumers and reaping the benefits.

Everything but money : the hidden barriers between you and financial freedom / Moorhouse, Jessica
"Why is money the #1 stress in my life? How do I keep getting into debt after working so hard to get out? Will I ever have enough money to make me feel secure? If this sounds like you, it's time to think about your money story. For the past decade, Jessica Moorhouse, an Accredited Financial Counsellor Canada{reg} and money expert, has had intimate conversations with strangers from around the world who trust her to listen without judgment and offer solutions to their financial problems. It is Moorhouse's experience (as well as a fact supported by research) that a lot of stuff prevents you from thinking about money clearly and getting out of your own way. This book includes all the insecurities, fixations and inherited ideas about money that you carry around-and provides a guide on how to get past them. No number of top-ten tips or golden rules will help you with your money struggles unless you confront what is causing them in the first place-be it trauma, human behaviour or an unjust social system. It's only when you acknowledge and understand the real source of your money issues that you can start making a plan to finally overcome them. Some of the topics explored in the book include: Realizing how past trauma shapes your negative relationship with money; Unlearning some of the "truths" about money that are hurting you; Recognizing patterns and red flags to stop the cycle of poor financial decision-making; Understanding the institutions and systems that are holding you back financially and learning the difference between good and bad financial advice; Learning how to trust yourself and others when it comes to money management; Creating a new path for achieving financial freedom. Everything but Money is a practical, inspirational book that teaches readers to uncover their money story and empowers them to create a new, healthier and happier relationship with money."--

Financial data analytics with machine learning, optimization and statistics / Chen, Yongzhao
Finance -- Data processing.
Machine learning -- Economic aspects.

Food and country / Achatz, Grant
Trailblazing food writer and best-selling memoirist Ruth Reichl examines the precarious state of America's food system. Reaching through political and social divides, she meets with small farmers, ranchers, and chefs risking it all to survive. Through Reichl's eyes, we see humanity and struggle behind the food we eat.

Food, Inc. 2 / Kenner, Robert
Food, Incorporated.
Robert Kenner and Melissa Robledo team up with authors Michael Pollan and Eric Schlosser to examine the modern food industry's efficiency and vulnerabilities.

Girls just wanna have impact funds : a feminist guide to changing the world with your money / Due Bitz, Emma.
Girls just want to have impact funds
"What if building your own personal wealth didnt have to come at the expense of the planet? Put your money where your mouth is when it comes to handling your finances and join the Female Invest trio on a mission to investigate sustainable stocks and funds, angel investing, and empowering initiatives-for both you and the planet. Cutting through the noise, this trusted resource will rationalize the vast scope of the term 'sustainable investing' and consider how investments, funds, stocks, and shares can be responsible, ethical, green, and impactful-enabling you to partake in a truly circular economy. Ditching the jargon shrouding finance, this book will assess the pros and cons behind crowdfunding and crowdlending, navigate around the many pitfalls of greenwashing, and make building a more sustainable portfolio-that prioritizes the issues you really care about-accessible to everyone"--

Girls that invest : your guide to financial independence through shares and stocks / Kaur, Simran
Investments

Go do deals : the entrepreneur's guide to buying & selling businesses / Harbour, Jeremy
The entrepreneur's guide to buying and selling businesses
Go Do Deals provides entrepreneurs with a practical method to source and buy companies without having capital and without borrowing lots of money. For those who are ready to take the next step on the entrepreneurial ladder and make the shift from customer to shareholder value creation, Go Do Deals shows them how to: bypass brokers, structure deals, and choose the right deals while knowing the best time to exit or sell their business.

How to not work forever : start investing & build a life you love / Etschmann, Natasha
If money wasn't an issue, how would you spend your day? What would you do differently? Working today isn't enough-you need to be investing to get you and your finances to a tomorrow that you'll love. And investing isn't as hard as you think. In fact, if you have superannuation fund, you're already an investor! But it's also now easier than ever before to access wealth-growing investments online. With How to Not Work Forever, you'll discover how to make your money go and grow further by investing in shares and ETFs. By learning the ins and outs of share investing, you'll be able to take control of your money today. You'll create a plan for investing that will help you keep up with inflation, get ahead financially ... and, ultimately, the find the freedom to seize new opportunities and embrace a life that fulfils you. Tash and Ana, money experts and hosts of the popular Get Rich Slow Club podcast, will walk you step-by-step on how to set your goals and get started.

Inflation : what it is, why it's bad, and how to fix it / Ames, Elizabeth
"Inflation explains the forces behind the epidemic of soaring prices squeezing individuals and businesses still struggling in the aftermath of the COVID pandemic. An alarming rise in the cost of living has stoked fears of a new crisis resembling the decade-long inflation of the 1970s. Some even raise the specter of a descent into the kind of Weimar-style hyperinflation that has torn apart so many nations. Can this be true? If so, what should be done? How should we prepare for the future?"--

Microsoft Power Platform for dummies / Hyman, Jack A.
Microsoft Power Platform
"Microsoft Power Platform for Dummies covers the essentials of Microsoft Power Platform, including Power BI, Power Apps, Power Automate, and Power Pages, enabling organizations to build smarter and more efficient business solutions."

Money for couples : no more stress, no more fights, just a 10-step plan to create your Rich Life together / Sethi, Ramit
"From personal finance juggernaut Ramit Sethi, here is the definitive book about a defining challenge for millions of people: navigating the tricky waters of money in a serious relationship. Drawing on Ramit's deep experience working with thousands of couples, this book will help readers go from financial frustration to joy and possibility as they finally discover a way to connect over money. Ramit's 10-step program addresses the common money issues in relationships: how to stop fighting over money; how to get both partners to participate in the finances; how to handle the situation when one partner is a saver and the other a spender; and how to take control of too much debt. There are no boring budgets or restrictive plans in this book. Readers begin by identifying their "Rich Life"-a vision of the kind of amazing life you want to live with your partner-including word-for-word scripts to have these conversations together. They are then gently guided to analyze their own spending and understand their money psychology: why they see money differently than their partner, how their childhood affects their view of money, and how to eliminate the day-to-day money fights. Packed with juicy, enlightening real-world stories, answers to the most common questions (how much to invest, how to teach children about money, whether to sign a prenup), and step-by-step scripts for navigating tricky conversations, Money for Couples helps readers become competent both as financial managers and as kind, caring, and open communicators with their partners. Your relationship is too important for guilt, resentment, or fighting over

Reset : how to change what's not working / Heath, Dan
"From the #1 New York Times bestselling coauthor of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what's not working-in systems and processes, organizations and companies, and even in our daily lives-by identifying leverage points and concentrating resources to achieve our goals"--

Risen from the shop floor : lessons from an entrepreneur : a memoir / Mercanti, Sam
Risen From the Shop Floor: Lessons from an Entrepreneur tells the story of a young Italian kid who came to Canada with nothing, had a tough go, dropped out of high school, worked in his family's body shop sweeping floors, and went on to revolutionize the car collision industry in Canada. Sam Mercanti's commitment to helping others, working with integrity, and consistently providing top service makes him a true standout in the automotive world. Mercanti's story will inspire many newcomers who arrive in Canada with little in their pockets but big dreams in their hearts. Mercanti's amazing journey will also benefit anyone in the automotive industry looking to learn, and any entrepreneur hungry for lessons on how to stand out in their marketplace, persevere through challenging times, and continually find the courage to evolve. Mercanti's secret to success has been staying true to his "why"--helping others--and always asking "Now what?" after achieving each goal, even to this day, at 74. Don't miss this incredible story of a Canadian visionary who built a company, a brand, and a national franchising phenomenon, where risky leaps were combined with remarkable feats of innovation. The results proved extraordinary.

Savings and trust : the rise and betrayal of the Freedman's Bank / Hill Edwards, Justene
In the years immediately after the Civil War, tens of thousands of former slaves deposited millions of dollars into the Freedman's Bank. African Americans envisioned this new bank as a launching pad for economic growth and self-determination. But only nine years after it opened, their trust was betrayed and the Freedman's Bank collapsed. Fully informed by new archival findings, historian Justene Hill Edwards unearths a major turning point in American history in this comprehensive account of the Freedman's Bank and its depositors. She illuminates the hope with which the bank was first envisioned and demonstrates the significant setback that the sabotage of the bank caused in the fight for economic autonomy. Hill Edwards argues for a new interpretation of its tragic failure: the bank's white financiers drove the bank into the ground, not Fredrick Douglass, its final president, or its Black depositors and cashiers. A story filled with both well-known figures like Abraham Lincoln, Frederick Douglass, Jay and Henry Cooke, and General O. O. Howard, and less well-known figures like Dr. Charles B. Purvis, John Mercer Langston, Congressman Robert Smalls, and Ellen Baptiste Lubin. This book can be used to understand the roots of racial economic inequality in America.

Source code : my beginnings / Gates, Bill
"The origin story of one of the most influential and transformative business leaders and philanthropists of the modern age The business triumphs of Bill Gates are widely known: the twenty-year-old who dropped out of Harvard to start a software company that became an industry giant and changed the way the world works and lives; the billionaire many times over who turned his attention to philanthropic pursuits to address climate change, global health, and U.S. education. Source Code is not about Microsoft or the Gates Foundation or the future of technology. It's the human, personal story of how Bill Gates became who he is today: his childhood, his early passions and pursuits. It's the story of his principled grandmother and ambitious parents, his first deep friendships and the sudden death of his best friend; of his struggles to fit in and his discovery of a world of coding and computers in the dawn of a new era; of embarking in his early teens on a path that took him from midnight escapades at a nearby computer center to his college dorm room, where he sparked a revolution that would change the world. Bill Gates tells this, his own story, for the first time: wise, warm, revealing, it's a fascinating portrait of an American life"--